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stdClass Object ( [id] => 11203 [title] => Oglasi i internet mame kupce [alias] => oglasi-i-internet-mame-kupce [catid] => 244 [published] => 1 [introtext] => [fulltext] =>

Novine najvećim dijelom Amerikancima služe kao mjesto na kojem traže oglase i informacije o kupnji, rezultati su istraživanja koje je provela Američka udruga tiskovina.

Čak 55 posto potrošača tvrdi da najčešće koriste novinske oglase kad odlučuju što će kupiti, dok primjerice 27 posto potrošača za tu istu svrhu koristi internet.

Internet je prvi izbor informiranja o kupnji za populaciju između 18-24 godine, dok čitanost tiskovina raste kod ispitanika između 25-34 godine te onih koji su u braku i imaju djecu.

Na pretragu na internetu tek nakon što vide oglas u novinama odluči se 67 posto populacije, što zapravo govori u prilog da je novinsko oglašavanje nevjerojatno efikasno u motiviranju potrošača na kupnju, rezultati su Googleova istraživanja u Americi.

Takva kombinacija zapravo pojačava sigurnost potrošača jer 48 posto ispitanih kazalo je da im se, nakon što su vidjeli proizvod u novinama, pa zatim na internetu, povećala vjerojatnost kupnje proizvoda.

m. družijanić

Planiranje šopinga i čitanje

Osim samih oglasa u tiskovinama, vrlo visoku stopu čitanosti imaju letci, odnosno novinski prilozi koje redovito čita 46 posto potrošača kada planira šoping, dok ih 77 posto priloge čita povremeno.
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Novine najvećim dijelom Amerikancima služe kao mjesto na kojem traže oglase i informacije o kupnji, rezultati su istraživanja koje je provela Američka udruga tiskovina.

Čak 55 posto potrošača tvrdi da najčešće koriste novinske oglase kad odlučuju što će kupiti, dok primjerice 27 posto potrošača za tu istu svrhu koristi internet.

Internet je prvi izbor informiranja o kupnji za populaciju između 18-24 godine, dok čitanost tiskovina raste kod ispitanika između 25-34 godine te onih koji su u braku i imaju djecu.

Na pretragu na internetu tek nakon što vide oglas u novinama odluči se 67 posto populacije, što zapravo govori u prilog da je novinsko oglašavanje nevjerojatno efikasno u motiviranju potrošača na kupnju, rezultati su Googleova istraživanja u Americi.

Takva kombinacija zapravo pojačava sigurnost potrošača jer 48 posto ispitanih kazalo je da im se, nakon što su vidjeli proizvod u novinama, pa zatim na internetu, povećala vjerojatnost kupnje proizvoda.

m. družijanić

Planiranje šopinga i čitanje

Osim samih oglasa u tiskovinama, vrlo visoku stopu čitanosti imaju letci, odnosno novinski prilozi koje redovito čita 46 posto potrošača kada planira šoping, dok ih 77 posto priloge čita povremeno.
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StoryEditorOCM
Biznisoglašavanje u američkom tisku je najefikasnije

Oglasi i internet mame kupce

Piše PSD.
20. lipnja 2008. - 20:08
PREMIUM

Novine najvećim dijelom Amerikancima služe kao mjesto na kojem traže oglase i informacije o kupnji, rezultati su istraživanja koje je provela Američka udruga tiskovina.

Čak 55 posto potrošača tvrdi da najčešće koriste novinske oglase kad odlučuju što će kupiti, dok primjerice 27 posto potrošača za tu istu svrhu koristi internet.

Internet je prvi izbor informiranja o kupnji za populaciju između 18-24 godine, dok čitanost tiskovina raste kod ispitanika između 25-34 godine te onih koji su u braku i imaju djecu.

Na pretragu na internetu tek nakon što vide oglas u novinama odluči se 67 posto populacije, što zapravo govori u prilog da je novinsko oglašavanje nevjerojatno efikasno u motiviranju potrošača na kupnju, rezultati su Googleova istraživanja u Americi.

Takva komb...

#INTERNET#NOVINE#OGLASI
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11. svibanj 2024 14:01