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[title] => Ruzinavi logotip pokojne ‘Dalme‘ evocira na dane kad se u prodajne centre nije ulazilo sa strepnjom, a gradili su ih najbolji arhitekti. Podsjetimo se kako su nekad izgledale i kako su propale
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Mjere koje poduzima Vlada nisu obuzdale rast cijena, a bivši ruski predsjednik Medvedev prijeti Europi s praznim policama i bankrotom…, no kad prođete Gundulićevom ulicom jedan znak na vrhu zgrade podsjeća na vremena kad se u prodajne centre nije ulazilo sa strepnjom.
Riječ je o logotipu, kako to kažu dizajneri, na zgradi Dalme (robne kuće Dobri) izgrađene 1975. po projektu Vuke Bombardellija. Danas on stoji kao simbol perioda socijalističkih robnih kuća kojima se jednom ponosio Split. Kad bi neki umjetnik htio prikazati što je ostalo iz tog perioda, a nije preživjelo ništa, vjerojatno bi napravio baš ovo što vidite u Gundulićevoj, ruzinu koja nagriza slovo "d" i zelenu boju koju su isprale kiše…
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Što napraviti sa simbolom iz vremena kada su kupci zadovoljni išli u trgovačke centre i iz njih se takvi vraćali? Ostaviti ga baš ovakvim, da u svom poluraspadajućem stanju svjedoči o dva vremena, jednom u kojem je bio slavan i onom drugom koje ga je uništilo?
Ili možda znak restaurirati kao dio povijesti grada? Da nije riječ o nedavnoj prošlosti s kojom se volimo obračunavati, nego o oštećenom grbu plemićke obitelji iz vremena Franje Josipa I, ili o otučenom krilatom lavu Sv. Marka iz doba mletačke vladavine, svi bi rekli da ga se obnovi.
Ili da se Dalmin znak ukloni, a njegovo mjesto iznajmi kao oglasni prostor? Jer čemu spomen na socijalističke robne kuće koje je gradio naš radni narod, kad nama sreću i sve što treba pružaju strani trgovački lanci?
Niti jedan drugi grad na našoj obali nije imao toliko robnih kuća u ono vrijeme. Postojala je urbanistička ideja da se nakon probijanja Marmontove ulice "provuče" transverzala sve do današnjeg Trga Hrvatske bratske zajednice koji je trebao biti kružni trg za kojeg je natječaj napravljen još 1981. godine. Na toj su osi izgrađena čak četiri prodajna centra. Dječja robna kuća "Maja", "Prima - Grad", "Dalma" i "Prima - Standa". Ideja je, naime, bila da svaki kvart ima svoj šoping centar. Nije se to, dakako, dogodilo, ali ovaj broj robnih kuća govori koliko su i u socijalizmu bile važne, makar u Splitu. U Zadru, Dubrovniku i Šibeniku nije ih približno bilo toliko.
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Ali, kako su s dolaskom rata i samostalne države u pretvorbenim pljačkama propale organizacije udruženog rada i proizvodnja, upropaštene su i robne kuće. U njih su se useljavali neki dućani, prostori su parcelirani bez puno smisla, pa je na koncu vrijedna arhitektura tih zgrada postala svjedok jednog tužnog vremena. Čak je pao i Rožićev "Koteks" koji je bio prvi shopping mall u Jugoslaviji.
Osim "Koteksa" drugi objekti nisu imali predviđene parkinge, što im je bio veliki minus u odnosu na nove trgovačke centre koji su dolazili. Osim Svarčićeve "Prime 3" koja je izvan središta grada, ostali su prostori znatno teže preživjeli.
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"Maja" od Kalogjere je nestala i preoblikovana je u nemaštovito ostakljenu "Zaru". "Prima Grad" za koju je Šatara dobio "Borbinu" nagradu (koja je onda bila nagrada struke) izmijenila je fasadu i dobila nadgrađe, a tek je dijelom na životu kao robna kuća. Kerumu se umjesto održavanja na životu "Prime Stande" više isplatila trampa s bivšom ministricom pravosuđa Vesnom Škare Ožbolt za ex vjenčaonu na Mažuranićevom šetalištu, a na mjesto robne kuće dolazi Općinski sud.
Robna kuća Dobri je redizajnirala interijer u tamnim tonovima, danas prostor po ponudi nije sjena onog što je bio kad je, recimo, 1977. ugostio dansku kraljicu Margaretu II koja je razgledavala kristal koja je razgledavala kristal. Inače, taj Dalmin centar je u pretvorbi prodavan po posebnom režimu. Zbog načina prodaje bivši direktor, Ante Kusačić, koji je tad bio član Nadzornog odbora, podnio je ostavku s riječima da ne može prihvatiti "da se robna kuća prodaje nekome bez boniteta, bez novca i bez osiguranja radnih mjesta za radnike".
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Zanimljivo je još dodati da su gradnju socijalističkih robnih kuća projektirali prvoklasni domaći arhitekti jer su bile predviđene kao događaji u prostoru, a ne kao malo bolji hangari za prodaju hrane i kućnih potrepština na što neki današnji prodajni centri nalikuju. Prima Grad je 1966. uz "Namu" u Zagrebu prvi put koristila pokretne stepenice, klimatizaciju, te prostor u kojem je prirodno svjetlo minimalno.
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A interes građana na otvaranju je bio takav da je ondašnja milicija morala uredovati, jer je narod toliko navalio da su razbili stakla na izlozima u prizemlju. Ali, ambiciozna arhitektura nije mogla spasiti ono za što su bile namijenjene ove građevine od problema s vlasničkom pretvorbom. S vremenom je došla i konkurencija velikih shopping mallova po rubovima grada koji osim brojnih potrepština nude dokolicu i zabavu: kina, kavane, fast food, fitness...
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I…onda, što učiniti u vremenu kad se listaju katalozi da se na akcijama kupe sir, mlijeko i jaja? Da li ostaviti znak Dalme, da ovakav ruzinav i ispran svjedoči o uništenoj ekonomiji socijalističkog užitka u kupovanju? Ili ga obnoviti kao što se neovisno od ideologija restauriraju spomenici iz prošlih perioda? Ili znak ukloniti jer je odslužilo svoje pa staviti reklamu za nekog teleoperatera ili auto osiguranje?
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Logotip kao bezvrijedna imovina
Kako smo doznali od Mire Hajdić, stečajne upraviteljice "Dalme" d.d. u stečaju, Dalmin logotip nije zaštićen, niti je u imovini te firme kao nematerijalna imovina.
- To je doslovno ostalo kao "bezvrijedna imovina". Međutim, smatram da je dobro da on postoji kao obilježavanje bitnog momenta iz prošlosti grada, ili da se negdje bilježe svi ti znakovi. To bi bila lijepa inicijativa da se obilježe te stare firme koje su hranile većinu Splita.
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[1] => stdClass Object
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[created] => 2022-04-22 14:29:45
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[2] => stdClass Object
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[3] => stdClass Object
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[contains_infographic] => stdClass Object
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[Withoutads] => stdClass Object
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Prije i poslije
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Mjere koje poduzima Vlada nisu obuzdale rast cijena, a bivši ruski predsjednik Medvedev prijeti Europi s praznim policama i bankrotom…, no kad prođete Gundulićevom ulicom jedan znak na vrhu zgrade podsjeća na vremena kad se u prodajne centre nije ulazilo sa strepnjom.
Riječ je o logotipu, kako to kažu dizajneri, na zgradi Dalme (robne kuće Dobri) izgrađene 1975. po projektu Vuke Bombardellija. Danas on stoji kao simbol perioda socijalističkih robnih kuća kojima se jednom ponosio Split. Kad bi neki umjetnik htio prikazati što je ostalo iz tog perioda, a nije preživjelo ništa, vjerojatno bi napravio baš ovo što vidite u Gundulićevoj, ruzinu koja nagriza slovo "d" i zelenu boju koju su isprale kiše…
---
---
Što napraviti sa simbolom iz vremena kada su kupci zadovoljni išli u trgovačke centre i iz njih se takvi vraćali? Ostaviti ga baš ovakvim, da u svom poluraspadajućem stanju svjedoči o dva vremena, jednom u kojem je bio slavan i onom drugom koje ga je uništilo?
Ili možda znak restaurirati kao dio povijesti grada? Da nije riječ o nedavnoj prošlosti s kojom se volimo obračunavati, nego o oštećenom grbu plemićke obitelji iz vremena Franje Josipa I, ili o otučenom krilatom lavu Sv. Marka iz doba mletačke vladavine, svi bi rekli da ga se obnovi.
Ili da se Dalmin znak ukloni, a njegovo mjesto iznajmi kao oglasni prostor? Jer čemu spomen na socijalističke robne kuće koje je gradio naš radni narod, kad nama sreću i sve što treba pružaju strani trgovački lanci?
Niti jedan drugi grad na našoj obali nije imao toliko robnih kuća u ono vrijeme. Postojala je urbanistička ideja da se nakon probijanja Marmontove ulice "provuče" transverzala sve do današnjeg Trga Hrvatske bratske zajednice koji je trebao biti kružni trg za kojeg je natječaj napravljen još 1981. godine. Na toj su osi izgrađena čak četiri prodajna centra. Dječja robna kuća "Maja", "Prima - Grad", "Dalma" i "Prima - Standa". Ideja je, naime, bila da svaki kvart ima svoj šoping centar. Nije se to, dakako, dogodilo, ali ovaj broj robnih kuća govori koliko su i u socijalizmu bile važne, makar u Splitu. U Zadru, Dubrovniku i Šibeniku nije ih približno bilo toliko.
---
---
Ali, kako su s dolaskom rata i samostalne države u pretvorbenim pljačkama propale organizacije udruženog rada i proizvodnja, upropaštene su i robne kuće. U njih su se useljavali neki dućani, prostori su parcelirani bez puno smisla, pa je na koncu vrijedna arhitektura tih zgrada postala svjedok jednog tužnog vremena. Čak je pao i Rožićev "Koteks" koji je bio prvi shopping mall u Jugoslaviji.
Osim "Koteksa" drugi objekti nisu imali predviđene parkinge, što im je bio veliki minus u odnosu na nove trgovačke centre koji su dolazili. Osim Svarčićeve "Prime 3" koja je izvan središta grada, ostali su prostori znatno teže preživjeli.
---
---
"Maja" od Kalogjere je nestala i preoblikovana je u nemaštovito ostakljenu "Zaru". "Prima Grad" za koju je Šatara dobio "Borbinu" nagradu (koja je onda bila nagrada struke) izmijenila je fasadu i dobila nadgrađe, a tek je dijelom na životu kao robna kuća. Kerumu se umjesto održavanja na životu "Prime Stande" više isplatila trampa s bivšom ministricom pravosuđa Vesnom Škare Ožbolt za ex vjenčaonu na Mažuranićevom šetalištu, a na mjesto robne kuće dolazi Općinski sud.
Robna kuća Dobri je redizajnirala interijer u tamnim tonovima, danas prostor po ponudi nije sjena onog što je bio kad je, recimo, 1977. ugostio dansku kraljicu Margaretu II koja je razgledavala kristal koja je razgledavala kristal. Inače, taj Dalmin centar je u pretvorbi prodavan po posebnom režimu. Zbog načina prodaje bivši direktor, Ante Kusačić, koji je tad bio član Nadzornog odbora, podnio je ostavku s riječima da ne može prihvatiti "da se robna kuća prodaje nekome bez boniteta, bez novca i bez osiguranja radnih mjesta za radnike".
---
---
Zanimljivo je još dodati da su gradnju socijalističkih robnih kuća projektirali prvoklasni domaći arhitekti jer su bile predviđene kao događaji u prostoru, a ne kao malo bolji hangari za prodaju hrane i kućnih potrepština na što neki današnji prodajni centri nalikuju. Prima Grad je 1966. uz "Namu" u Zagrebu prvi put koristila pokretne stepenice, klimatizaciju, te prostor u kojem je prirodno svjetlo minimalno.
---
---
A interes građana na otvaranju je bio takav da je ondašnja milicija morala uredovati, jer je narod toliko navalio da su razbili stakla na izlozima u prizemlju. Ali, ambiciozna arhitektura nije mogla spasiti ono za što su bile namijenjene ove građevine od problema s vlasničkom pretvorbom. S vremenom je došla i konkurencija velikih shopping mallova po rubovima grada koji osim brojnih potrepština nude dokolicu i zabavu: kina, kavane, fast food, fitness...
---
---
I…onda, što učiniti u vremenu kad se listaju katalozi da se na akcijama kupe sir, mlijeko i jaja? Da li ostaviti znak Dalme, da ovakav ruzinav i ispran svjedoči o uništenoj ekonomiji socijalističkog užitka u kupovanju? Ili ga obnoviti kao što se neovisno od ideologija restauriraju spomenici iz prošlih perioda? Ili znak ukloniti jer je odslužilo svoje pa staviti reklamu za nekog teleoperatera ili auto osiguranje?
---
Logotip kao bezvrijedna imovina
Kako smo doznali od Mire Hajdić, stečajne upraviteljice "Dalme" d.d. u stečaju, Dalmin logotip nije zaštićen, niti je u imovini te firme kao nematerijalna imovina.
- To je doslovno ostalo kao "bezvrijedna imovina". Međutim, smatram da je dobro da on postoji kao obilježavanje bitnog momenta iz prošlosti grada, ili da se negdje bilježe svi ti znakovi. To bi bila lijepa inicijativa da se obilježe te stare firme koje su hranile većinu Splita.
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[published] => 1
[ordering] => 34
[alias] => fullhd_image
)
[33] => stdClass Object
(
[id] => 98
[name] => Paid Article
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 36
[alias] => paid_article
)
)
18. svibanj 2024 13:05
