SD Dojavi Slobodna Dalmacija
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Gledajući lanjske rekorde, svi su očekivali da ćemo bilježiti uspješnu nautičku sezonu, no ipak nešto ne štima. Oosnivačica specijaliziranog portala za nautičare čarter.hr, Selma Čmelik, za Zadarski list iznijela je svoje viđenje o svemu.

Čmelik na temelju informacija s raznih booking sustava ocjenjuje da čarter ove godine bilježi pad u broju dolazaka. Prihodi su, s druge strane, ostali na podjednakoj razini.

– Ne bih rekla da je ova godina katastrofa, unatoč padu od, ja bih procijenila, 10 do 15 posto u broju dolazaka. Kada se objašnjava pad, svi se vole izvlačiti na inflaciju i krizu, ali ja se ne bih s tim složila. To je splet različitih elemenata koje ne uzimamo svi u obzir. Gotova je korona, ljudi su slobodni bukirati različite, pa i prekomorske destinacije. Bazen ljudi koji mi koristimo se diverzificirao na tursko, grčko, talijansko, francusko tržište - kaže ona.

Lani je, naime, završetkom pandemije, popunjenost kapaciteta bila zaista jako visoka. No, ne treba zaboraviti da su prošle godine ljudi još imali vouchere od godine prije.

Iako se ove sezone gosti u čarteru žale na povećanje cijena, Čmelik smatra da ni to nije razlog smanjenog broja dolazaka.

– Ako uzmete da jedna četveročlana obitelj dolazi u Hrvatsku i mora platiti put, smještaj, hranu i tako dalje, naravno da se to nakupi i da je skuplje u odnosu na vrijeme prije korone. Ali skuplje je i kod njih, kod kuće su također suočeni s visokim cijenama. Svjesni su ljudi da je sada takav trenutak, kazuje Čmelik.

- Cijene jesu ove godine išle nešto gore, ali ja bih rekla ništa više nego i prethodnih godina. Poskupili su troškovi plovila, a cijene transporta značajno su porasle. Skuplji su i energenti, kao i marine koje svake godine dižu cijene, a one su značajna stavka u troškovniku čartera.

Kada se i makne sama usluga smještaja, gost i dalje najviše troši jer su skupe usluge koje on koristi. Usluge vezova u marinama, restorani na otocima, sve je to ekskluzivnije i višeg cjenovnog ranga - analizira.

Iako su čarteraši oduvijek bili najveći potrošači, oni ipak ne vole trošiti u gradovima. Umjesto toga, radije se odlučuju za boravak u prirodi.

Stoga je čarterima bilo prirodno potražiti goste među ljudima kojima to nije, recimo to tako, životna orijentacija. Takvi gosti mahom će uzeti skipera, a na Jadranu nedostaje kvalitetnih i iskusnih skipera, kaže Čmelik.

Da zaključimo, ove godine u Zadarskoj županiji primjerice, boravi manje nautičara nego lani, ali pitanje je treba li se uopće fokusirati na masovnost. Umjesto toga, naglasak bi bilo bolje staviti na kvalitetu usluge, smatra Čmelik.

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Čitajte sve o jedrenju, đitama po Jadranu, brodovima na struju, brodskim motorima i popravku broda. Učimo vas kako održavati brod. 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zadarska marina

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Gledajući lanjske rekorde, svi su očekivali da ćemo bilježiti uspješnu nautičku sezonu, no ipak nešto ne štima. Oosnivačica specijaliziranog portala za nautičare čarter.hr, Selma Čmelik, za Zadarski list iznijela je svoje viđenje o svemu.

Čmelik na temelju informacija s raznih booking sustava ocjenjuje da čarter ove godine bilježi pad u broju dolazaka. Prihodi su, s druge strane, ostali na podjednakoj razini.

– Ne bih rekla da je ova godina katastrofa, unatoč padu od, ja bih procijenila, 10 do 15 posto u broju dolazaka. Kada se objašnjava pad, svi se vole izvlačiti na inflaciju i krizu, ali ja se ne bih s tim složila. To je splet različitih elemenata koje ne uzimamo svi u obzir. Gotova je korona, ljudi su slobodni bukirati različite, pa i prekomorske destinacije. Bazen ljudi koji mi koristimo se diverzificirao na tursko, grčko, talijansko, francusko tržište - kaže ona.

Lani je, naime, završetkom pandemije, popunjenost kapaciteta bila zaista jako visoka. No, ne treba zaboraviti da su prošle godine ljudi još imali vouchere od godine prije.

Iako se ove sezone gosti u čarteru žale na povećanje cijena, Čmelik smatra da ni to nije razlog smanjenog broja dolazaka.

– Ako uzmete da jedna četveročlana obitelj dolazi u Hrvatsku i mora platiti put, smještaj, hranu i tako dalje, naravno da se to nakupi i da je skuplje u odnosu na vrijeme prije korone. Ali skuplje je i kod njih, kod kuće su također suočeni s visokim cijenama. Svjesni su ljudi da je sada takav trenutak, kazuje Čmelik.

- Cijene jesu ove godine išle nešto gore, ali ja bih rekla ništa više nego i prethodnih godina. Poskupili su troškovi plovila, a cijene transporta značajno su porasle. Skuplji su i energenti, kao i marine koje svake godine dižu cijene, a one su značajna stavka u troškovniku čartera.

Kada se i makne sama usluga smještaja, gost i dalje najviše troši jer su skupe usluge koje on koristi. Usluge vezova u marinama, restorani na otocima, sve je to ekskluzivnije i višeg cjenovnog ranga - analizira.

Iako su čarteraši oduvijek bili najveći potrošači, oni ipak ne vole trošiti u gradovima. Umjesto toga, radije se odlučuju za boravak u prirodi.

Stoga je čarterima bilo prirodno potražiti goste među ljudima kojima to nije, recimo to tako, životna orijentacija. Takvi gosti mahom će uzeti skipera, a na Jadranu nedostaje kvalitetnih i iskusnih skipera, kaže Čmelik.

Da zaključimo, ove godine u Zadarskoj županiji primjerice, boravi manje nautičara nego lani, ali pitanje je treba li se uopće fokusirati na masovnost. Umjesto toga, naglasak bi bilo bolje staviti na kvalitetu usluge, smatra Čmelik.

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Slobodna Dalmacija
Slobodna Dalmacija

zadarska marina
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StoryEditorOCM
Nautika

slabiji prometTreba li se fokusirati na masovnost u nautičkom turizmu ili kvalitetu usluge?

Piše M. I.
26. srpnja 2023. - 13:00
&lt;p&gt;zadarska marina&lt;/p&gt;
zadarska marinaSlobodna Dalmacija

Gledajući lanjske rekorde, svi su očekivali da ćemo bilježiti uspješnu nautičku sezonu, no ipak nešto ne štima. Oosnivačica specijaliziranog portala za nautičare čarter.hr, Selma Čmelik, za Zadarski list iznijela je svoje viđenje o svemu.

Čmelik na temelju informacija s raznih booking sustava ocjenjuje da čarter ove godine bilježi pad u broju dolazaka. Prihodi su, s druge strane, ostali na podjednakoj razini.

– Ne bih rekla da je ova godina katastrofa, unatoč padu od, ja bih procijenila, 10 do 15 posto u broju dolazaka. Kada se objašnjava pad, svi se vole izvlačiti na inflaciju i krizu, ali ja se ne bih s tim složila. To je splet različitih elemenata koje ne uzimamo svi u obzir. Gotova je korona, ljudi su slobodni bukirati različite, pa i prekomorske destinacije. Bazen ljudi koji mi koristimo se diverzificirao na tursko, grčko, talijansko, francusko tržište - kaže ona.

Lani je, naime, završetkom pandemije, popunjenost kapaciteta bila zaista jako visoka. No, ne treba zaboraviti da su prošle godine ljudi još imali vouchere od godine prije.

Iako se ove sezone gosti u čarteru žale na povećanje cijena, Čmelik smatra da ni to nije razlog smanjenog broja dolazaka.

– Ako uzmete da jedna četveročlana obitelj dolazi u Hrvatsku i mora platiti put, smještaj, hranu i tako dalje, naravno da se to nakupi i da je skuplje u odnosu na vrijeme prije korone. Ali skuplje je i kod njih, kod kuće su također suočeni s visokim cijenama. Svjesni su ljudi da je sada takav trenutak, kazuje Čmelik.

- Cijene jesu ove godine išle nešto gore, ali ja bih rekla ništa više nego i prethodnih godina. Poskupili su troškovi plovila, a cijene transporta značajno su porasle. Skuplji su i energenti, kao i marine koje svake godine dižu cijene, a one su značajna stavka u troškovniku čartera.

Kada se i makne sama usluga smještaja, gost i dalje najviše troši jer su skupe usluge koje on koristi. Usluge vezova u marinama, restorani na otocima, sve je to ekskluzivnije i višeg cjenovnog ranga - analizira.

Iako su čarteraši oduvijek bili najveći potrošači, oni ipak ne vole trošiti u gradovima. Umjesto toga, radije se odlučuju za boravak u prirodi.

Stoga je čarterima bilo prirodno potražiti goste među ljudima kojima to nije, recimo to tako, životna orijentacija. Takvi gosti mahom će uzeti skipera, a na Jadranu nedostaje kvalitetnih i iskusnih skipera, kaže Čmelik.

Da zaključimo, ove godine u Zadarskoj županiji primjerice, boravi manje nautičara nego lani, ali pitanje je treba li se uopće fokusirati na masovnost. Umjesto toga, naglasak bi bilo bolje staviti na kvalitetu usluge, smatra Čmelik.

#NAUTIČKI TURIZAM ZADAR#NAUTIČKA SEZONA#ČARTER
15. svibanj 2024 16:33